Thomas Cook Launches Innovative Digital Hotel Concept - SunConnect

As part of its on-going transformation and adding to its successful Sunprime and Sunwing concept holidays, Thomas Cook Group plc has today announced its latest high-tech, high-touch innovation; beautiful holiday destinations and facilities combined with compelling digital technologies to create the new SunConnect Resorts, for people who want to stay connected throughout their holidays.More than just free Wi-Fi, each resort will offer Thomas Cook's family-friendly rooms, teen online gaming areas, dining rooms, and a spacious pool, all available through competitively priced, all-inclusive holiday packages.

SunConnect is the first sun and beach holiday experience to use digital technology including a user-friendly website, free wireless internet throughout the resort-site, and the ability to browse and book daily activities through smartphones and tablets. Customers will be supported by a ConnectScout - a web-savvy holiday host who will facilitate digital activities for the whole family such as geocaching or Xbox gaming.
SunConnect will initially launch ten resorts, available for summer 2014 in all markets across the Thomas Cook Group. Resorts will be in top quality destinations across Turkey, Cyprus, Gran Canaria, Majorca, Tunisia and Croatia.
For those wanting to "disconnect" on holiday these resorts offer all of the traditional facilities to ensure a perfect holiday for every member of the family.
"Following the extensive survey of leisure travellers we undertook earlier this year, we found there was an increasing need for connected holiday experiences which was not being addressed," said Harriet Green, Group CEO of Thomas Cook Group plc. "Our new SunConnect resorts are a major step forward in offering customers what they want. This isn't just a rebrand of some of our hotels, it's about our promise to listen to our customers and provide a high-tech, high-touch experience throughout these new resorts. SunConnect will give our customers access to the full strength and end-to-end value of Thomas Cook and our innovative offerings of our services and products. These new resorts show more clearly what differentiates us, whilst offering a high quality holiday experience that families can trust. SunConnect is just one innovative example of our complete range of holiday experiences inspired by our customers."

About Thomas Cook Group plc.

Thomas Cook Group plc is one of the world’s leading leisure travel groups with sales of £9.5 billion and 23 million customers in the year ended 30 September 2012. Thomas Cook is supported by 31,000 full time equivalent employees and operates from 21 countries; it is number one or two in all its core markets. Thomas Cook Group plc’s shares are listed on the London Stock Exchange (TCG).