Rabat – Fast food restaurants are booming and spreading throughout Morocco.
The net income of the fast food industry in Morocco has grown at an exponential rate over the years.
The big international fast-food chains
operating in the country saw an unprecedented growth in profits in 2013,
according to figures by the Moroccan Office of Industrial and
Commercial property.
McDonalds, one of the biggest fast food
chains in the world, is by far the most popular international fast food
restaurant in Morocco.
The 34 stores the chain owns throughout
the country recorded revenues of MAD 864.4 million in 2013. It was
followed by Pizza Hut with MAD 157.5 million, and the leading chicken
chain KFC with MAD 104.6 million.
The two new comers to the Moroccan fast
food market, Burger King and Attazaj managed to make profits estimated
at MAD 53.52 million and 11.53 million respectively.
According to the figures, the industry
invested approximately MAD 561.3 million for the purchase and
importation of raw materials.
McDonalds, for example, imports 50
percent of its products. The international chain imports its famous
fried potatoes from Egypt, pickled cucumbers and cheese from France and
meat from Spain and Argentina.
Burger King, which owns seven stores in
Morocco, is importing 99% of its ingredients from abroad. KFC and Pizza
Hut however, are purchasing their materials from the local market,
especially from Agadir and the surroundings.
http://www.moroccoworldnews.com/2015/03/153321/fast-food-restaurants-booming-in-morocco/
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