Hillary
Clinton is deadly serious about attracting young and tech-savvy voters
in 2016, hiring a new digital guru who hails from the world's most
powerful online brand.
Stephanie
Hannon, who was the tech giant's director of productmanagement for
civic innovation and social impact, will serve as her presidential
campaign's chief technology officer.
In
that role she will supervise a sprawling effort to develop websites,
mobile apps and other vehicles for pushing the former secretary of
state's brand through the 2016 elections.
Hannon
previously worked on Gmail and Google Maps. She also spent some time at
Facebook, and also worked for the event-organizing website Eventbrite,
according to her LinkedIn profile.
DEADLY SERIOUS: Clinton, 67, is
priming the pump for a digital outreach campaign tailored to the
expectations of younger, more tech-savvy voters
SECOND TIME AROUND: Clinton ran unsuccessfully for president in 2008, but the online landscape has evolved since then
That
profile describes her Google projects as including 'changing how the
world prepares and responds to natural disasters, using big data and
experiments to enable cities to make evidenced based decisions and
sharing transparent election ballot, candidate and results globally.'
Stephanie Hannon, director of product
management, civic innovation and social impact at Google, has come
aboard the Hillary Express as Mrs. Clinton's technology guru
Seasoned
digital talent is in high demand as nearly 20 potential White House
hopefuls plan for a 2016 campaign season that will rely heavily on
clicks, likes, shares and other indications of a broad reach.
Every
major party candidate will have to navigate the brave new world of
online fundraising, too, which President Barack Obama's team mastered in
2008 en route to his victory – including a stunning Democratic primary
upset of Clinton.
Kentucky
Republican Sen. Rand Paul, who announced his candidacy on Tuesday in
Louisville, poached his tech leader from rival candidate Ted Cruz late
last year.
Vincent
Harris, who also helped manicure Kentucky Sen. Mitch McConnell's online
image during a bruising re-election fight in 2014, runs his own Texas consulting firm with a staff of 20.
His team was responsible for McConnell's breakthrough video 'What
rhymes with Alison Lundergan Grimes,' a brief online ad that launched a
year-long slap-fest directed at McConnell's unsuccessful challenger.
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