The threat was through a website, EmmaYouAreNext.com, and gave two days to the release of the photos. Yesterday, however, the countdown was brought to an end much earlier and the site started to link through to the social media company called Rantic.com.
Instead of naked pictures of Emma Watson, a message on the firm's front page calls for anonymous online message board 4chan to be shut down.
Although a lot of Facebook commenters on the site were very unhappy after it was revealed as a viral marketing hoax, some people understood why they did it that way.
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